One of the first challenges every marketer faces when starting a brand new logo is choosing a name to it.
Naming is very crucial in the entire brand strategy for at least three reasons: first, it’s the first point of contact that your customers have with your new. Second, a well-chosen name strengthens the brand placement in the mind of the user. And third, the name you pick has a direct influence in your brand construction funding.
Brand titles fall under four categories: family titles, semi-descriptive titles, initials, and abstract names. If you are facing any problem regarding how to choose a brand name, then you can also take some help from production company names as it helps you to choose the best brand names for your website.
Below is a Fast Summary of the advantages and disadvantages:
Family titles, as the description implies, means that the new is named after its creator. A number of the world’s strongest brands fall into such a category: McDonald’s, Disney, and Mercedes Benz. Advantages: They are largely suitable for premium brands. Cons: Brands named after their founder take long a time, balancing in the message.
Semi-descriptive names offer some information about the product or its applications. Advantages: this design plan is very “end user-friendly” and easy to convey. Disadvantages: semi-descriptive titles do not provide strong differentiation.
Initials are a group of letters without evident connection to the product/service being promoted. Benefits: Platinum has become distinctive and easy to remember. Disadvantages: This strategy necessitates most investment in brand building to be able to produce the link between your brand and the name.
Abstract names, such as the ribbon, supply no obvious description of their item or its uses. Examples include Nokia, Gap, and Canon. Advantages: they are simple to shield as signature and readily familiar in different languages. Disadvantage: subjective name requires more investment in conveying the brand and its positioning.
In conclusion, your naming decision boils down to the kind of product/service that you would like to establish, the promotion tools you have available and also the ability to consistently deliver on the brand promise.